Know-How Exchange : Strategy

Search Engine Optimization

Position your Web site for the best possible ranking with leading search engines. Search Engine Visibility's keyword and site optimization show you the words and phrases search engine users search for (powered by Yahoo!'s Sponsored Search).
Improve your site's search engine performance with the latest news and developments from Search Engine Land, delivered directly to the News and Article feeds within Search Engine Visibility.

Web site analysis

Web Site Analysis - Search Engine Visibility's robust analysis (including keyword usage, spiderability, and Robots.txt files and Robots Meta tags) of your site's strengths and potential weaknesses helps you secure crucial search engine success.
Improved Site Spider increases the performance of the Site and Keyword Analysis tools so you get detailed, site-specific results faster than ever before.

Web site submission

Submission - Easily submit your Web page(s) to leading search engines. Around the world or region-specific, it's up to you. Search Engine Visibility helps you submit your site to more than 200 search engines and directories in all!
Target your local audience. Submit your site to local search engine programs like Google© Local, Yahoo!© Local, Live Search (MSN) and Local.com. * For brick-and-mortar businesses only; not available to online-only businesses. Or use Search Engine Visibility to submit your blog to more than 75 blog search engines and directories.

web site report

Reporting - No more wondering about results. Search Engine Visibility is loaded with reports that give you answers, including Link Popularity to gauge the crucial number of inbound links to your Web page; List Checking to verify that your Web page is listed with the Internet's leading search engines and directories; Alexa©/Google© Rank to assess your page's online performance; Competitor Rank to compare your site's search engine ranking to that of your competitors; and Keyword Ranking to learn your current ranking.

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Ultimately - people who rave about your services to their community. So, instead of trying to be all things to everyone, focus on a specific niche of vocal people (it could be newlyweds, new parents, senior citizens, etc.) and begin an "online conversation" with them - going to their popular online forums, websites, magazines, newspapers and getting their attention.