Question
Topic: Strategy
Distribution Channel Ideas For Very New Product
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These are sunglass clip-ons which are exactly tailored to all eyeglasses, based on just a foto of the eyeglasses. They are lighter, smaller, less expensive and less visible than other solutions. About 44% of all eyeglass-wearers want and buy them.
From a few first trials of approaching eyeglass-wearers directly on the street we know that this is an extremely successful distribution channel for us (much better than the internet). Showing them the product, and making a foto of the eyeglasses. Most buy then. One direct-seller sells about 4-6 per hour, thus making 40-90$ profit per hour.
How can we setup very many direct-sellers? Depending on the country, selling on the street is often strongly regulated or forbidden. Obtaining permissions can be difficult or impossible.
Maybe there are stores, where we could send people (students, pupils,...) to, so they can show all eyeglass-wearers our product there? (and make the foto, and sell....)
Ideal are places or stores, with a high frequency of people (40% are wearing eyeglasses, and 40% of these people want and buy our product - we know this from our past experiences).
And by the way, optical stores are already selling our product, but they are not ideal for us, because they always try to sell the much more expensive alternatives first.
One thought we had: sending students to all shops of a cafe-chain (like segafredo, in shopping-malls, airports, train-stations...), and they approach eyeglass-wearers there. (And pay a commission for each sale to the cafe-chain).
Who has ideas for ideal places and cooperation-partners? Those partners should have a steady stream of customers, and should be interested in making additional money with our product. Like a post-office for example?..... Our product must fit into their current offerings, and ideally they would be interested in selling and taking the foto....