Question

Topic: Other

Experiential Marketing: Annual Spend?

Posted by ipawlowski on 8/23/2010 at 12:41 PM ET 125 Points
Can anyone help me locate current industry spend on experiential marketing, plus expected category growth?

(estimates for 2010 or 2009 at the latest)

I'd love links, if possible, or quotes of stats and figures with the exact source.

Thanks.
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RESPONSES

  • Posted by modza on 8/23/2010 at 1:43 PM Accepted
    Don't have the specific answers, but there are at least two groups you should check with re experiential marketing:

    Experiential Marketing Forum https://www.experientialforum.com
    and International Exp... Marketing Assn:
    https://www.ixma.org

    Michael
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