Question

Topic: Strategy

Btl

Posted by Anonymous on 8/25/2010 at 5:47 AM ET 25 Points
pleas, may I have some ideas that revovles around the BTL promotions for a big library.
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  • Posted on 8/27/2010 at 9:41 AM Accepted
    Nidalarnous,

    Can you give us some additional information:
    What kind of library is this? Public, private, university based, general or specialized, etc.
    What is your area like? Urban, college town, etc.
    What are your goals?

    More specifics would be helpful.
  • Posted on 8/30/2010 at 5:22 AM Author
    Its a public library for books and stationary stuff it is retail and a wholesale library has 19 branches,
    the goals are maximize slaes and make people more aware about the library, so what am asking for is some ideas for promoting it through the below the line strategies (BTL).
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