Question

Topic: Other

B2b Sales Pitch To Ceo To Buy E-procurement Servic

Posted by Anonymous on 8/25/2010 at 7:39 AM ET 250 Points
Our company is into providing online e-procurment solution and sale of obsolete asset through our online portal.Procurement services results in saving for the company and sale of ossolete/idle asset leads to liqidation.How do i make a sales pitch to CEO over phone,so that he agrees to meet me for presentation and discussion further.Please guide
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RESPONSES

  • Posted on 8/25/2010 at 11:25 AM Accepted
    Start by researching your prospect, so you can immediately offer information that will be useful/valuable. The more information you have about the individual and his/her company BEFORE you initiate the contact, the more likely you are to ultimately achieve your objective.

    Separate thought: Are you sure the CEO is the right person for your product/service? I'm guessing it might not be, and you will have wasted a lot of time trying to get an appointment with the wrong person.
  • Posted by Peter (henna gaijin) on 9/1/2010 at 12:22 PM Accepted
    I agree with mgoodman on both points. Know who you are targeted and what is important to them, and get that out. Make sure they understand specifically how it would benefit them.

    Depending on the company size, chances are the CEO would not be the person to start with. Maybe it is another C-level person. maybe someone further down. Likely it is the manager who has the assets that need to be liquidated. If it isn't the CEO, this could be better for you, as the higher the level the person, the better their Gate Keepers at keeping you from talking with them.
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