Question
Topic: Strategy
How To Improve Distribution?
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I’m a representative of a canned food manufacturer. Our portfolio contains 50 different products. We work with another’s distribution companies which bring our products to market. The numeric distribution of our trade mark inclines 90%. But the numeric distribution of our top sellers is about 50%. I think I have to improve the distribution of the top selling products.
Can somebody help me with ideas?
How can I improve the distribution of the top selling products? How to focus the work of the distribution companies to achieve my goal?
Thanks in advance.