Question

Topic: Strategy

Iphone App Marketing Strategies

Posted by kylehawke on 9/1/2010 at 9:00 PM ET 200 Points
What are good strategies for marketing a new social, location-based iPhone application? This app introduces you to friends of friends in your Facebook or LinkedIn networks.

The target audience is college students, but we are also looking for ideas on other target markets/venues that make sense.
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RESPONSES

  • Posted on 9/1/2010 at 9:19 PM Moderator
    A solution in search of a problem? Sounds like inside-out marketing to me.
  • Posted by kylehawke on 9/2/2010 at 10:45 AM Author
    @ mgoodman - thanks for the response. The pain that this app addresses is the need to make faster real-life introductions. The app plays the "name game" for you. Hopefully that helps clarify. Any other thoughts are appreciated.

    Kyle
  • Posted by Jay Hamilton-Roth on 9/2/2010 at 12:46 PM Accepted
    Are you hoping to make money from selling the app or some additional services? Are you providing affiliate fees for people who might help you co-market to the niches you're targeting (if so, then this can be a fundraiser for college student organizations)?
  • Posted on 9/2/2010 at 1:03 PM Moderator
    For whom is making faster real-life introductions a problem? I'm sure I don't understand. Why is the speed of making introductions a benefit? For whom? I'd like to help, but I don't understand the benefit yet.
  • Posted by kylehawke on 9/2/2010 at 1:06 PM Author
    @ Jay - thanks for the response. The app is free on the iPhone store and revenue comes from advertising and other promotions on the backend. But regardless you idea of doing a fundraiser for college groups is a good one. Thanks.
  • Posted by kylehawke on 9/2/2010 at 1:08 PM Author
    @ Mark - this app is useful for college freshman and sophomores looking to make quick introductions and figure out who knows who.

    We've also talked about it's application for conferences or other professional networking events where you are trying to meet a lot of people - and the right people - in a short amount of time.
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