Question

Topic: Strategy

Getting Our Branded Products Into Stores

Posted by Anonymous on 9/12/2010 at 5:20 PM ET 250 Points
Hey

We sell a range of shortcut editing keyboards and microphones and my task is to get the product into as many online and retail stores on a weekly basis.

What do you think are the best strategic methods to make this happen? Any tips or advice?

Also any ideas for sending target mail, i.e what the letters should say?
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RESPONSES

  • Posted on 9/12/2010 at 7:30 PM Accepted
    Where? What country/countries? Do you already have the distribution authorized in these stores, or are you tasked with selling the authorization?

    Do you have an aggressive marketing plan to pull the product through your retail outlets? That's something they'll want to see before they stock your products.

    Does the company have a marketing plan? If so, what "strategic methods" are planned? If not, then that's the place to start. Getting the product "into as many online and retail stores on a weekly basis" is hardly a strategy.
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