Question

Topic: Social Media

What's Your Top Tip For Starting In Social Media?

Posted by Anonymous on 9/14/2010 at 9:13 PM ET 25 Points
I'm giving a presentation on the value of social media to small and mid-sized companies. I have lots of great content already, but I thought it would be interesting to "crowdsource" this.

If you were giving advice to a small- mid-size business owner who's thinking of starting in SM, what 1 tip would you give?

And for a twist, if you were new to social media and pondering whether to start for your SMB, what 1 thing would you most like to know?
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RESPONSES

  • Posted by telemoxie on 9/15/2010 at 8:05 AM Accepted
    be sure you can budget a reasonable amount of time for social media.
  • Posted by Jay Hamilton-Roth on 9/15/2010 at 8:52 AM Accepted
    Here are 60 ideas: https://blog.hubspot.com/blog/tabid/6307/bid/6559/60-Proven-Ways-to-Increas...
  • Posted by Gary Bloomer on 9/16/2010 at 8:21 PM Accepted
    Don't use social media to sell. That's NOT what it's for, that's NOT an effective use for it, and it's NOT what people are looking for.
  • Posted by Jenni H on 9/18/2010 at 8:43 AM Member
    Before answering, I have a few questions. Is it for a specific industry or for small businesses in general? Is it B2B or B2C? What is the target audience?

    The first tip for entering social media is to listen. Go on Linkedin and join groups relevant to your industry and expertise. Search Twitter Search, message boards and blogs using keywords for your industry/company/category/competitors and see what they are talking about.

    I wrote some tips to getting started in social media as well.
    https://gurnage.wordpress.com/2010/04/24/30-day-social-media-challenge-for-...
  • Posted on 9/25/2010 at 1:05 PM Member
    I've found that if the customers are not using social media you may not even need to set up yet. The key word is yet. The industry I was involved in had a lot of older generation people still working in it and therefore did not use facebook, twitter etc. Once that generation retires - it may then be the right time to market via social media.
    Social media should not be started just to say a company has an account. It should be used to send out information or enticements, if you don't regularly post, it becomes dormant and then when someone goes to look at your content - it casts a different impression of the company instead of forward thinking.
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