Question
Topic: Social Media
Cross Cultural Aspects In Social Media Marketing
Related Discussions
- What Are You Doing Related To Twitter
- Social Media Marketing
- Flipping Products On Amazon To Ebay
- Road Safety
- Facebook Ads Get Low Quality Status
- Does Asking For Shares Affect The Reach On Fb?
- How To Delete Old Facebook Group Videos?
- How To Boost Your Instagram Content's Visibility?
- How Do You Market On Social Media Platforms?
- How Do I Get Appropriate Brand Visibility?
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Social Media)
- Gary Bloomer 17,071 points
- Jay Hamilton-Roth 14,637 points
- Peter (henna gaijin) 2,471 points
- SteveByrneMarketing 1,821 points
- Pepper Blue 937 points
- telemoxie 873 points
- dubois 839 points
- Chris Blackman 779 points
- BizConsult 775 points
- Kevin McIntosh 735 points
- Harry Hallman 642 points
- stu.kushner 625 points
- cookmarketing@gmail. 566 points
- acquafied 500 points
my name is Caterina Lodo and I am currently writing my thesis on Cross Cultural Aspects in Social Media Marketing.
I was wondering what's the approach that companies have towards international social media marketing in practice.
Are companies actually using the different strategies (selection of a certain social media tool, language, design, use of images vs. use of words, etc.) with different countries (and cultures), or the approach is the same everywhere?
Does anybody know any example of international company which uses different approaches to social media marketing in relation to different countries?