Question

Topic: Strategy

Vipdesk.no - Where/how To Position My Company?

Posted by Anonymous on 9/20/2010 at 7:27 AM ET 250 Points
I have worked a while with VIPdesk.no (please take a short look). In the first place, I wanted to deliver team building, events, air charter for groups, and so on ( I cooperate with a few companies deliver these services - I'm just the "sales organisation", and make contacts and meetings.

Then - I found out, I do not deliver events/team building - but Business Relations.

BUT - I don't think that I'm clear enough, that my message stick right away.

Is it smart to be an independent sales professional and market (in this example) Expertreiser, Traveldesk, Maxpulse and so on? That is, I market and promote several companies at once.

Should I turn VIPdesk "image" around, and use it as a company deliver "business relations"? - Just like a marketing consultant? Company A is hiring me to get contact and meeting with Company B, or to be used like an independet middle man/problem solver?

What do you think VIPdesk look like? I think I miss something, and want to accomplish to much at once?

Right now, I have a nice list with clients, from Oil & Gas industry, and want to work more spesific against that sector.


best regards

John S
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RESPONSES

  • Posted by Peter (henna gaijin) on 9/20/2010 at 12:23 PM Accepted
    I have trouble with how the products are so different from each other. Someone who is interested in team building is probably not interested in air cargo. I would break VIPDesk into multiple individual companies with similar products.
  • Posted on 9/20/2010 at 2:10 PM Author
    Yes, they are some different. By the way - website www.vipdesk.no (most text in Norwegian, but I think you get an idea of how it is).

    Anyway, if I operate like an independent sales rep., I think I should change the position so it looks clearer.


    Best regards

    John Steinar
  • Posted by matthewmnex on 9/22/2010 at 9:21 PM Accepted
    I love it :)

    Keep it as it is and add more services.

    Ad a tab with your client list - Very very important to show the big name companies hat are already using your services.

    Add Corporate coaching to your list of services.

    NO problem to outsource / contract third parties to deliver certain services like, coaching, event management, air charter (of course you have to outsource this :)

    Position yourself as the experts in providing the best quality servies for high end execs .

    I love you site design by the way, very weel done on that.

    Remove the word team building (stinky word and execs just think of COST ) replace it with VIP exec adventures.

    3 day adventure packages that offer the best there is for high flyers.

    VIP boxes at the F1 with access to teh pits for instance.

    2 day rally acr driving experience with celebrity driving coach.

    Sky diving or base jumping of the Petronas towers in KL maybe. :)

    make sure to video tape everything and use youtube and FB to post all the crazy exec videos.

    You have a great start, stay on the same track and start to build your strategy and presence.

    Good luck.

    Matthew

    PS: Let me know if you need help in Asia, I am 20 years in teh Asian market and there are so many opportunities.

    PPS: DOn't forget to hit the middle east market there is so much money to be spent there :)
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