Know-How Exchange : Strategy

It's a very difficult sale, particularly if you're selling to end-users. I have direct experience with this through a client ( www.comfit.com ).

The reason, I believe, is that the demand just isn't there. Individuals who lack proficiency are not usually interested in spending their own money to learn how deficient they are or to remedy their situation. And the corporations who employ them don't feel like it should be their job to educate their workers on something as fundamental as language skills -- especially when budgets are already being slashed and people fear for losing their own jobs.

So that leaves you in a very tough spot. You're trying to sell something that your target audience doesn't really want. Clever marketing can't solve that problem -- at least not for long, or in a way that will generate sustainable, profitable sales.

Our solution, like yours: Sell the service to schools. They have very limited budgets, but at least they understand and accept that the need is there. How? One-on-one presentations to the administrators ... very long sales cycles, lots of time required, not cheap or easy ... but probably your best shot.

Can you offer the first few sessions for free to help people see what they're missing (and how wonderful your tools are)?

Dear mgoodman,

Thanks for your response.. your opinion about the product & target market is very true, however we need some solution over it. I agree that schools have limited budgets but still they need is something new and something which benefit their students. So i am seeking some advice on what strategy will help me getting universities or corporate which may find these kind of products useful, rather important. And how to find right person without having large chain of decision making process. I would appreciate if you could give me some solution on it.
Thanks.

Jay Hamilton-Roth,

Thanks for response, we are doing this as our promotional strategy. We give some free licenses to show the usability of product. Still is there anything else you can suggest me?
Thanks.

I would appreciate if somebody guide me on how strategically we can create need of e Learning or assessment tools.