Question

Topic: Strategy

How Do I Get Stockiest For My Fmcg Product?

Posted by Anonymous on 25 Points
I wanted to know how do i search stockiest in any area?
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RESPONSES

  • Posted on Accepted
    What's "stockiest?"
  • Posted by Chris Blackman on Accepted
    Suspect the asker means stockists.

    Have you tried the Yellow pages? Or Google?

    The problem is the word stockists. If by stockist you mean resellers, retailers or agents, then you had better think of exactly who the target prospect/target segment comprises.

    What kind of Fast-Moving Consumer Goods products are you talking about?

    Generally FMCGs are sold via supermarkets in much of the world. But getting product onto a supermarket shelf is not for the faint hearted. You have to deal with head office, they will want a comprehensive marketing plan and massive incentives. Not wishing to prejudge, but the information in your question gives rise to some concern about whether you are likely to be able to provide the degree of comfort a major retail chain will be seeking.

    Perhaps you could furnish the group here with some more meaningful information about what you are attempting to do?

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