Question

Topic: Social Media

Benefits Of Social Media Specifically Linkedin

Posted by Anonymous on 11/7/2010 at 11:52 PM ET 125 Points
Hi,

I am working on a small project that involves "educating" (or a better way of putting it would be, "making people aware" of) social media and the different channels available to them.

Target audience:
Gender: Male/Female
Age: 40+
Additional Info: Fairly competent in sending/receiving emails, use of the internet to browse, research info etc.


I am specifically looking at Linked In and its benefits.

If you are on Linked in, I would like to know:

Why you use it
Where you use it (Desktop, mobile, ipad etc)
When you use it (Before an event)

How would you differentiate Linked In from Twitter, Facebook, Myspace

The idea here is to create a basic presentation, kind of a curriculum/structure that would help these folks to learn and use LinkedIn effectively.


Thank you for your time and help.

Kind regards,
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RESPONSES

  • Posted by Peter (henna gaijin) on 11/8/2010 at 1:03 AM Accepted
    Why I use it - for contacts

    Where I use it - laptop at home office

    When I use it - when I need to find info about someone. If I am going to make a call to someone I don't know, I can check up. or see if I can find a contact within a company.

    To me, LinkedIn is business oriented. Facebook is more personal oriented.
  • Posted by Harry Hallman on 11/8/2010 at 7:20 AM Accepted
    "Why you use it"
    Create new business contacts, re-connect with old business contacts. Spread the word about your personal brand.
    "Where you use it (Desktop, mobile, ipad etc)"
    All of these.
    When you use it (Before an event)
    Everyday in am and afternoon and when I receive a notice taht interested me.

    "How would you differentiate Linked In from Twitter, Facebook, MySpace"

    Linkedin is for b2b sales and for creating a network. The others are for spreading the word and creating some interaction. Facebook and MySpace are best for consumers ( in most cases). Twitter for short messages and especially events.

    Remind them that without friends, contacts, Fans for followers their efforts will be of no consequence.
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