Question
Topic: Strategy
Fashion Retailer Online Looking For Strategy
Related Discussions
- Challenged To Increase Digital Lead Volume
- Comprehensive Strategy Calendar
- The Three Cs Of Successful Positioning
- Marketing Profs Viable For Brand Promotion?
- Go To Market For Two Divisions
- When To Give Up On B2c Efforts
- Assessing A New Market
- Innovative Marketing Campaign Ideas
- Innovative Marketing Campaign Ideas
- How To Classify A Competitor/manfacturer
- Search more Know-How Exchange Q&A
Community Info
Top 25 Experts
(Strategy)
- Jay Hamilton-Roth 82,499 points
- Chris Blackman 45,171 points
- Peter (henna gaijin) 32,467 points
- Gary Bloomer 31,540 points
- telemoxie 31,185 points
- Frank Hurtte 27,231 points
- wnelson 19,605 points
- SteveByrneMarketing 14,082 points
- steven.alker 14,021 points
- Blaine Wilkerson 10,495 points
- Deremiah *CPE 8,993 points
- SRyan ;] 8,117 points
- darcy.moen 7,754 points
- Pepper Blue 7,080 points
- koen.h.pauwels 6,085 points
- cookmarketing@gmail. 5,512 points
- saul.dobney 5,390 points
- Mushfique Manzoor 5,128 points
- ReadCopy 4,812 points
So I represent a fashion retailer who is gettin its feet wet through ecommerce. I just joined their web marketing team and its seems like there is no direction currently.
So there target market is women and men aged 20-35, with a focus more towards the women. They have awesome brand recognition too.
At this point their goal is to increase traffic and in turn generate more sales revenue.
From an SEO standpoint my hands are tied I cant optimize the site at all, which by the way is completely in flash, because our web development is handled by a 3rd party that we are in a not so happy contract with and it is very difficult to make chamges with them.
So to make a long story short ill put some key points down
Men and womens fashion ecommerce site for trendy fashion company.
99 percent of all organic traffic comes in from keywords that contain its brand. So customers are searching for our specific brand already.
Email blasts go out to newsletter every month with sales or discounts
Social media right now is not being taken care of properly, that is somethin I will be fixing
They have tried ppc befoew but never worked too well.
No affiliate network currently but open to the idea.
So anyone have any creative ideas on how to drive traffic to the website witb a 5k monthly budget? Also any one know of any good affiliate networks out there for fashion companies?