Question

Topic: Other

I Need To Give A Sales Pitch & Not A Presentation

Posted by Anonymous on 11/15/2010 at 8:02 AM ET 250 Points
Can anyone please help!!!???
I am midway through an interview process for a prestige motor dealership and gave a presentation last week on which i sold myself great. However, they have now asked me to prepare a SALES PITCH & this is not to be confused with the Presentation I did Last week on selling myself but a Real Sales Pitch.

Trouble is, I have never done this before and don't know how to create one, what to use, etc etc.

I was thinking of pitching one of the cars from their range. However, this is not a necessity and I could pitch anything i choose.

ALL HELP IS GREATLY APPRECIATED, thanx
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RESPONSES

  • Posted by Jay Hamilton-Roth on 11/15/2010 at 8:45 AM Accepted
    Pick a product that you can't live without. It could be your favorite cooking implement, a painting, your computer, a chair. Make it something that you have an emotional tie to, and ideally something that you've recommended to others to purchase. Then talk your interviewers like you're talking to your friends. Ask them some key questions about their needs (qualifying them and understanding the value they place on the solution) and them tell them how the product solves similar needs for you. Be specific. Tell them about how everyone else you've told about it has come back thanking you and then telling their friends about it.
  • Posted on 11/15/2010 at 2:51 PM Accepted
    Great advice from Jay.

    Do NOT try to sell them a car. They know too much about the sales process for cars, and they may have some biases already. It will be difficult to impress them with your knowledge of THEIR business.

    Instead pick some interesting gadget that will get them to listen and spark their interest. Maybe a novel wine bottle opener. Or some new gadget from the world of consumer electronics (not automotive). Something with a "fun" element to it.
  • Posted on 11/16/2010 at 8:07 PM Accepted
    Sales 101... LISTEN. Ask questions, open ended and closed ended. Once you find the buyer's "hot button" you figure out their objections, close each one, then ask for the sale. If that seems too much... just remember to ask questions. Good sales people do less talking and more listening. Prepare and practice the questions you would ask a buyer who came in.
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