Question

Topic: Strategy

Need Relaunch Campaign

Posted by Anonymous on 500 Points
Hi all....I am about to relaunch an antibiotic (azithromycin oral tablets) alongwith an intorduction of new sku as well i.e. 500mg. My target indication and audience is family physicians and Respiratory tract infections respectively....

kindly come up with your ideas on how to make this a successful relaunch with a series of promotional campaigns based on a concept line "Delivers the Difference". I have already played a lot with product name and logo which i will be using in print campaigns...

waiting to receive an eye catching campaign from all of you....

regards:

Sajeel
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RESPONSES

  • Posted by ilan on Member
    Your best bet is to contact Harrison-Starr in NY, and ask them to do it for you.

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