Question

Topic: Strategy

In-depth Marketing/advertising!

Posted by Anonymous on 12/3/2010 at 9:38 PM ET 500 Points
HELP!!! We are a new social advocacy website. Needing to drive traffic to our website; predominately our niche market, who are other women that feel the way we do about our clients(2nd market).

We have 6 similiar characteristics for our 1st market: age, gender,HH income, education, and lifestyle interest. My question, how does one take these "five" pin-points that we know about and layer them, to formulate a specialized advertising plan? We are trying to figure out what advertising vehicle is best for us, to reach this cluster of women within the U.S. We are on a very tight budget. And have to find the best medium-to use, that's economical starting out.We have tried Google Adwords; our ads were placed on their partner sites, yet even after carefully selecting the right keywords. Our ads were appearing on websites not revelant to our keywords.We had some hits but they were not the right ones. In addition, online press releases have been sent, with volumn views(on the distributors site-only), but there has been only a small number of people that have visited our site.
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RESPONSES

  • Posted on 12/4/2010 at 11:47 AM Accepted
    It's really difficult to respond without some specifics.

    Of the characteristics of your primary target audience, which is most important? Maybe that's where you need to begin.

    Then consider the benefit you're offering to your target audience. The way you express that is probably going to be more important than the media you select. Make sure your message is right.

    And then consider your call to action. What is it you want your audience to do in order to get the benefit you promise?
  • Posted by cookmarketing@gmail. on 12/5/2010 at 5:26 PM Member
    m/m Goodman is correct. A tad more info would help
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