Question
Topic: Strategy
Target 45+ Customer Segment
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Our company target 45+ customer segment but haven't done much research in this segment. With limited budget, what is the best way learn more about this group so we can better target them in terms of messaging, product pricing and product placement wise?
I want to know this groups':
* characteristic & value
* sub segments
* shopping pattern
I am challenged by how to better acquire and retain this segment. And don't know where to start.