Question

Topic: Other

Marketing & Communication Benefits

Posted by Anonymous on 12/11/2010 at 2:43 PM ET 25 Points
Apologises in advance if ive posted on the incorrect subject. Im new to this site and hope to find it useful now and in the future so thanks in advance for any advice or feedback.

I am to do a 10 min presentation on the benefits of marketing and communications for the Not For Profit Organisations and unsure where or how to start and appealing to all for any advice etc.

Im asking for a kick start, once I get going i should be fine but not sure how deep to go into it or what subjects i should cover ( i do have a habbit of going above whats expected of me and not in a good way all the time) - so just some pointers on where to start and what i SHOULD mention in the pres.

Thankyou so much in advance

Kelly
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RESPONSES

  • Posted on 12/11/2010 at 6:38 PM Accepted
    I'm sure we can help you, but we need to know who the audience is for your presentation. What is the purpose of the presentation?

    Generally when you have just 10 minutes, the best approach is to open with a story that dramatizes the point you want to make. Then explain how/why the story is relevant and "ask for the order" -- what you want your audience to do now that they've heard your presentation.

    Avoid the temptation to put too much "meat" in the presentation. In 10 minutes your audience will not be able to absorb very much, so keep it simple and focused.

    Ask yourself what one or two things you'd want the audience to say when someone asks them, "What did s/he say?" Then design your presentation to give them the words you'd like them to use in response.
  • Posted on 12/12/2010 at 5:35 AM Author
    hi

    thanks for the reply - very much appreciated. The audience is for x3 directors of the company and the purpose is a test is to see if I am comfortable and knowledgeable at presenting the topic. I have'nt got a problem with the content as such just like you mentioned not sure how much meat as you say to put in it but want to make an impact obviously.

    So reading your response do you think its best to open with a success story of why marketing and communication benefit this particular charity ?

    May i ask what you mean by "ask the order" please.

    look forward to your reply.

    Thanks again.
  • Posted on 12/12/2010 at 5:45 PM Moderator
    "Ask for the order" means being very clear about what you want the audience to do as a result of your presentation.

    In the context of a sales presentation, the goal is usually to "ask for the order" -- hence the terminology.

    In your case it isn't clear what you want your audience to DO after they've heard your presentation. Do you want them to hire you, hug you, make a big donation, stand up and cheer, or something else? Whatever it is, you should make it very clear to them and not count on them to figure it out on their own.
  • Posted by johnwhitepaper on 12/12/2010 at 10:56 PM Accepted
    Even with the little information mgoodman has teased out of you, this is tough.

    If you're starting from zero, consider demonstrating examples of how other NPOs have successfully used marcomm in pursuit of their goals.

    And be sure to spell-check it before presenting.
  • Posted on 12/16/2010 at 8:27 AM Author
    Hi

    thanks for all your responses. I must state I am only at say Junior level marketing and I dont understand most of what has been said to me. - apologises.

    is there anyone who would be kind enough to take a look at the presentation ive done and give me feedback please ?
  • Posted by Gary Bloomer on 12/26/2010 at 11:31 AM Accepted
    Dear sharpej73

    When marketing to and for non-profits, the thing you're
    selling isn't the organization, it's the outcome of the donor's interaction with the organization's mission.

    Far too much non-profit marketing is bland, dull, vanilla-based promotion, and if you're going to get your message across, you must AVOID bland promotion like the plague.

    So tell the story. Include emotion. Drive your point by involving people, by painting vivid, gripping pictures of life as it will be AS A RESULT of people getting involved with the organization's mission.

    Use as few slides as possible. Resist the temptation to read out lists of bullet points. Use powerful images.

    Tell an interesting tale. Grip your audience. Make them smile. Make them laugh. Make them cry. Touch their hearts. Make them THINK. Make them believe.

    Every benefit has a story behind it. Your job is to find that benefit and to incorporate its use into your narrative.

    I hope this helps.

    Good luck to you.

    Gary Bloomer
    The Direct Response Marketing Guy™
    Wilmington, DE, USA
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