Question

Topic: Social Media

Billing For A Sm Campaign

Posted by Anonymous on 1/6/2011 at 2:18 PM ET 25 Points
How should I bill for establishing and managing a social media campaign for clients: project fee? hourly?
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  • Posted by johnwhitepaper on 1/6/2011 at 7:39 PM Member
    Steven:

    If you have to ask us, I'll bet you haven't done it before, which means you should probably go time and materials.

    Tell them you'll give them, say, 40 hrs/month for $3000 (or whatever you're trying to make) for this-that-the other social media coverage, and set up a 3/4/6-month preliminary engagement. Be as specific as you dare, but don't guarantee results unless you're willing to be responsible for everything involved.

    Maybe work in a bonus if you get them to so many tweets or likes or blog comments in a given period of time.
  • Posted by Gary Bloomer on 1/10/2011 at 7:20 PM Accepted
    Dear Steven,

    The answer to your question rather depends on
    what you're offering, over what period, and with
    what outcome.

    A social media campaign for what, for whom, and
    with what goal in mind?

    Not all social media campaign management is created equally: the efforts you put in for Twitter and Youtube might well be different than the efforts you'll put in to launch a blog, promote a video series, or to bring in sign ups for a webinar or some other kind of one time offer.

    But before ALL of this, get yourself a contract, spell
    out clearly what your contract covers, what the client is responsible for paying for, when and how payment is to be made, and the scope of your delivered services.

    With a contract, you become more credible; with a contract, you have a legally binding document that, once it's been signed off on by the client, then becomes your insurance policy in the event of the client thinking they can chew your down on the scope of services you invoice for. Recently, I was bitten by a client (and former neighbor) with whom I had a verbal a greement on services rendered. This didn't prevent this person from stiffing me out of almost one third of my fee (and this person is someone who claims to be a life coach ... but I'll gloss over this). So, get it in writing, get it signed.

    If you're new, you might want to begin modestly,
    then scope out clients who will be willing to offer you testimonials (social proof) with which you can then bring in new clients, and who you can then charge more.

    I hope this helps. Good luck to you.

    Gary Bloomer
    The Direct Response Marketing Guy™
    January 10, 2011, 7:20 PM, EST
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