Question

Topic: Strategy

Marketing Plan For A New Restaurant At A Hotel

Posted by Anonymous on 1/26/2011 at 12:28 PM ET 300 Points
Dear friends,

I require some assistance with a Marketing Plan for a new restaurant at a Hotel. This is part of an assignment I have to complete, therefore it won't be based on a specific restaurant or hotel...

I was wondering whether or not anyone could send me a 'sample' Marketing Plan for a restaurant, which includes the following:

1. Market Research
Objectives, Primary & Secondary Data, Report...

2. Situation Analysis
Demographics & Economic Situations, Competition & Industry Structure, Social & Cultural forces...

3. Market-environmental analysis
Suppliers, Customers, Competitors...

4. Competitive Analysis
Direct or non Direct

5. SWOT Analysis

6. Marketing Plan
Definition of the business (restaurant)...

7. Target Market

8. Positioning
How it will differ from other restaurants

9. Market Mix (Product)
Menu, Ambience, Decor...

10. Price

11. Place

12. Promotion
Advertising on various media, PR and special promotions

We also need to develop a special 'questionnaire' for Market Research...Can you also direct me to a sample of such a questionnaire?

Thank you so, so much for your assistance :-)

K
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RESPONSES

  • Posted by Jay Hamilton-Roth on 1/26/2011 at 2:20 PM Accepted
    How about using this sample as your template?

    https://www.mplans.com/pasta_restaurant_marketing_plan/executive_summary_fc...
  • Posted on 1/26/2011 at 2:52 PM Author
    Hi,

    Thanks Jay - that will help a great deal...

    @Phil - I actually just wanted to see what a professional marketing plan looks like, as my text book's example are extremely poor quality...I just wanted to get something to work from...That's it.

    Thanks again
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