Question

Topic: Strategy

Selling Online Language Learning Tools

Posted by Anonymous on 2/9/2011 at 7:22 AM ET 250 Points
Hi,

Can you suggest me few success strategies on promoting and selling online language learning tools in a particular geography?

Thanks and regards,
Sunil
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by michael on 2/9/2011 at 7:55 AM Member
    Well, the easiest would be an affiliate type program that can be offered thru travel agents.

    You can also offer it directly to HR departments at a discount. Larger companies often have a travel portal for employees to make reservations....you can get listed there.


    MIchael
  • Posted by Jay Hamilton-Roth on 2/9/2011 at 10:29 AM Member
    In addition to Phil's great questions, what makes your learning tools better than the competition's? Why? How can you prove it? And who specifically would benefit from the tools?
  • Posted on 2/9/2011 at 3:01 PM Accepted
    VERY IMPORTANT: Do not sell online language learning tools. Sell the satisfaction and pride of being able to master another language.

    Nobody wants tools. They want what the tools will help them create.

    Focus on the benefit for your target audience, or even the emotional end-benefit (or end-end-benefit), not on the tool.

    "I won them over when they realized I could speak their language!"
  • Posted by scarfnerd on 2/9/2011 at 4:43 PM Accepted
    There is nothing like an online demo or a free trial to get someone hooked -they would see the results. I used Rosetta stone's introductory CD -learned a dozen words and now I am convinced their program works -even for children!
  • Posted on 12/30/2011 at 1:12 AM Member
    https://worldwordexchange.com is a very good online learning site
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)