Question

Topic: Strategy

Promoting Service Business

Posted by Anonymous on 2/11/2011 at 12:36 AM ET 125 Points
I have cleaning business in Israel of which a part of it is upholstery and carpet cleaning mainly to the private market.

I want to increase that side of the business especially the upholstery cleaning. Most of the competition is from carpet cleaning companies who do upholstery only as a side line.
This is because upholstery takes more expertise.

In my company because of long experience we are the other way round emphasizing the upholstery more.

We have a web site facebook page advertise with golden pages on the internet and distribute flyers . All with limited success.

Any imaginative ideas on marketing the business would be gratefully accepted.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/11/2011 at 8:24 AM Accepted
    Are you certified to clean special fabrics? Do you offer a guarantee that you don't just clean the fabric - you won't damage it? Do you have stories of people who almost gave up trying to get their upholstery clean - but you saved the day (and furniture)? Lots of pictures as proof?
  • Posted on 2/11/2011 at 9:26 AM Author
    Thanks to both of you for your advice.
    Phil,I have more or less promoted myself as you suggested. I have to present myself as an upholstery cleaner who also does rugs because most people the convenience of just one company to do both jobs. Though I do point out that upholstery is a material far more difficult to clean.

    Your other points though are very valid with the last one as you say imagination is the thing.

    Jay, I don't have actual training certificates as there are no training centers in Israel but it is a good idea to put the story to the before and after pics

    What are your feelings about quality flyers?
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