Question

Topic: Strategy

Activating A Sponsorship For A Laundry Mat

Posted by Anonymous on 2/15/2011 at 3:45 PM ET 240 Points
I'm working with a client who's sponsored a night at the local stock car racing track. Part of the package is the standard fair: logo placement in ads, name mention on radio, banner placement, tickets, etc. However, they have a specific race night they'll sponsor and I'm looking for ideas to help get them more bang for their buck. They are a coin-operated laundry but also accept dry cleaning and drop off laundry. One of my ideas is to do a "register to win" promotion, giving away 6 months of free drop off laundry. Does anyone have other ideas for maximizing their exposure at the track? Any fun ideas/contests to run at half-time, etc?

Thanks in advance
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  • Posted by Jay Hamilton-Roth on 2/16/2011 at 12:10 AM Accepted
    Have people bring their dirtiest clothing for a contest.
    Or, guess how many pieces of clothing is stuffed into a rally car - winners get prizes. Or, for the kids - a person who makes bubbles (playing off of the idea of a washing machine brimming with bubbles). Or a quarter toss (into a washing machine, or a laundry basket).
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