Question

Topic: Social Media

Article On Media Experince

Posted by Anonymous on 3/2/2011 at 9:15 AM ET 250 Points
Dear Marketing Profs,

In my company i selected to write an article on my experience in the market of media which will be publish on one of business and brand magazine in Middle east.

Basically my all work is with
Medium companies ( Magazines, Tv Channel's) and Media Agencies. our company facilitate medium information to media planners and buyers which will make there life easier. me as a Sales Manager handling all meetings, pricing, agreements, barter deals, bottom A 2 Z i m key person. my experience inthis field will be more then 2 years, now first time asked to write an article on my experience so it will be published on famous magazines and thousands of professionals will be the readers.

Need your expert help on writing article on my experience .. will be thankful on this regard.

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RESPONSES

  • Posted by Peter (henna gaijin) on 3/2/2011 at 7:10 PM Accepted
    First, think of the goal(s) of this article. Obviously it needs to be of relevance to the readers of the magazine. But are there more goals, such as to make you or your company look like an expert in the field? Once you know the goals, you should keep these in mind when writing the article.

    I would then consider what other articles are being written by the magazine (you do read it, don't you) and also by similar magazines for different areas. This will help you determine what could be a good subject to write about. Will also help you make sure the article is relevant to the readers of the magazine.

    Things that generally do well as subjects:
    - trends in the market you are in
    - how your market varies from other markets in the world.
    - information that provides good background on parts of the market or your industry that are not generally known
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