Question

Topic: Other

Retail Photo Shoots

Posted by Anonymous on 300 Points
I work for a womans retail shop comparible to AE, Charlotte Russe, etc. We have 4 photo shoots a year currently but are looking at how we can improve this process go forward. I am interested in hearing how our competitors do their shoots and how often. Or if anyone has experience in this world...what would you do.

This is what a photo shoot consists of right now:
-Two 8 hour days
-50-60 outfits to shoot in those two days
-we shoot everything for a 3 month time zone in stores. So for example our shoot in February will cover all the signage/graphic needs we have from March-May.
-We design/print/ship 3 months worth of graphics to 200 stores in one kit.
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