Know-How Exchange : Strategy

Sunil,

I know that rosetta stone makes their stuff available to universities so all students can use them for free. Not sure what the level of penetration is on this....nor the cost.

Unless you're aware of that you might want to just start calling university procurement/student development depts and ask if they'd be interested in a language program available to all students for one flat rate. The objections you get will help you formulate your sales pitch.

From a corporate standpoint you'll want to search for companies that are multinational. That's not to hard to find. If you're not sure, try targeting the "international sales manager".

Michael

Can you give us a little more information about your target audience? How/when do they realize they need/want language learning software? Or do they start by simply saying they need to learn a language, and discover software later?

Is the learner also the decision-maker, or is someone else making the purchase decision? How does the decision-maker approach the process? What are the questions he/she asks? How do they research the options?

What have you tried already? What worked best? What didn't work so well? Do you have some history from which you can learn?