Question

Topic: Strategy

Go To Market Strategy

Posted by Anonymous on 5/17/2011 at 10:13 AM ET 25 Points
I need an outline for a "go to market strategy."
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  • Posted by mvaede on 5/17/2011 at 10:31 AM Member
    And we need to know what you sell, to whom, why, with what differentiation, your price points (or cost if you need to determine the price) your initial budget, your timeline for entering business (urgent, steady, long term) if you're financed or scrambling along on private funds (which could be substantial)

    Otherwise your request is like looking at a picture of a horse asking it to take you to the mall for shopping
  • Posted on 5/17/2011 at 10:52 AM Author
    Just looking for the components of a basic, generic outline.
  • Posted by mvaede on 5/17/2011 at 11:00 AM Accepted
    ok

    Search "4P Kotler" read it

    Benefits of your products
    Who is your target customers
    Where will they buy your products
    What price are they willing
    How should you tell them
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