Question

Topic: Strategy

Ways To Sell Animation Courses

Posted by Anonymous on 6/5/2011 at 1:04 PM ET 50 Points
I'm a summer intern in Arena Multimedia (an institution offering animation courses degrees, diplomas etc.) I will be getting my incentives on enrollment of students in the institute. I have already spread the awareness on various networking websites. but i am stuck now. I dont know where to go from here. Please help.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/5/2011 at 4:21 PM Accepted
    No doubt you've told people about the institution. But did your message include why the reader should care about the classes? Do you know who's reading your message, their needs, and crafted a clear win-win message for them? Simple advertisement of "we've got something to sell you" isn't likely to appeal to people, unless they happen to already be in the market for what you're advertising.
  • Posted by mvaede on 6/7/2011 at 12:08 AM Accepted
    Where does your customers / users hang out ?
    both online and off line. Make sure they see your message - which should tell them, in their words, why they need taking your courses and what a degree/diploma would benefit them

    Then send out the message they understand where they hang out.
    Thought of doing free postcards
    or make an entry competition, with a prize to the winner, the other might get a discount
    Would create awareness and buzz.

    Mikael
    B2B Marketing
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