Question

Topic: Strategy

Strategy To Tap International Jv

Posted by bizyogi on 6/26/2011 at 2:04 PM ET 125 Points
My name is Yogesh and I am running a Marketing and Direct selling business in Maharashtra with three offices and having corporate office in Mumbai. My company is established in the year 1992.

My dream is to create a World of Convenience by innovation.

There is a famous saying “Innovate or perish”. I strongly believe in this. In the process of evolution mankind has created lot of innovative ideas and transforming them into innovative products, which makes A World of convenience. We are committed to give new products which will make “human life Easy”.

We started the business in 1992 and strategy decided was

1. The product should simplify the existing operation.

2. The product should be new in Indian market.

My company has sold many innovative products like –

· Hammock

· Cleaning mops & brushes

· Electric Heating Pad

· Massage Pillow

· Handy Food Processor

· Dough Making Machine

· Various fitness equipment’s like Tummy Trimmer

· Choppers and grinders

· Kitchen equipments

· Slimming aids like massage belt

· Oxygen massager

· Glow in dark products

· Candle stand

· Frost control system for refrigerators

· Portable washing machine

· Portable steam Sauna

· Nutricook Healthy Cooking system

· Folding Shoe organizer

· Multipurpose Folding Study Table

· Electric Car Jack

· Leg Massager

· Steam Cleaners

· Massage Mat



The marketing models we have tested and implemented are as follows :

1. Tele-shopping of products and distribution across the country through the network of distributors & dealers.

2. Print Advertisements

3. Trade fairs

4. Mass Mail Marketing (Via internet)

5. Telecalling
6. Face to Face selling

Strength of my enterprise today:

1. Knowledge and experience of marketing conceptual, innovation products.

2. Versatile approach – products from kitchen, Toys, Fitness, households are handled efficiently.

3. Complete structure for direct marketing by various methods.

4. A Team of dedicated sales executives who can handle the operations.

5. Distributors network across the country. Any product in gifts / toy segment can reach to all parts of country
(25 super distributors and 1000 retail outlets) .
6. Database of more than 10000 loyal customers

7. Complete knowledge about the media – print as well as audio visual.



I require your professional help in the following area.


1. I am in search of innovative product manufacturers from abroad (other than china as I go there frequently to hunt for new products) who would like to enter in Indian Markets.

We can also provide services such as

1) GENERATINE ENQUIRIES, SALES LEADS

2) MARKET SURVEY

3) ORDER BOOKING AND DELIVERIES

4) CREATING DEALER/ DISTRIBUTOR NETWORK

5) SALES PROMOTION, FIELD WORK

6) ARRANGING MEETINGS, CONFERNCES, PRESENTATIONS

7) MANAGING TRADE SHOWS, EVENTS


Please also can you suggest websites where I can post my proposal
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RESPONSES

  • Posted on 6/28/2011 at 4:31 PM Accepted
    This answer is not a direct one to your question, but may give you some ideas. The first is to do a google search on business plan competitions. The second is to look at first stage financing of small start-up companies. The third is hire a student to do a patent search for a technology of particular interest to you. The U.S. patent office would be one, and the European Patent Office, www.epo.org headquartered in Munich, Germany would be another.

    Finally, try "back-ending" into CPA, cost per action, cost per customer acquistion for all kinds of products. These are sites where people pay to advertise their products (affiliate programs, etc.) You may be able to "reverse engineer" some sources for interesting products. Some CPA sites are listed below in a quote I pulled off the Internet for you.

    Regards,
    JH

    Dozens of smaller companies have addressed the majority of the cost-per-action advertising network market, including companies like Media6Degrees, Commission Junction, Performics, and others including new entrants such as W4, Advertise.com, and Dollarade.com and Perfect Storm Media.
    Google started testing CPA in 2006. In June 2007 Google expanded its beta trial, opening it to users of AdWords As of October, 2008, Google has discontinued their pay-per-action beta in favor of an offering by Google-owned DoubleClick.
    Mobpartner started the mobile CPA business in 2005 and is now the world leader in mobile affiliation with over 110,000 offdeck publishers (in 130 countries), over 50 CPA ongoing campaigns and 600 millions impressions per month. The purpose is simple - connecting advertisers with their audience and helping publishers maximise their earning potential. Based on CPA model, Mobpartner minimizes the risk for advertisers, and allows publishers to fill their unsold traffic easily. They give users the flexibility and control they need to achieve these goals.
    eBay has moved into CPA advertising with its AdContext system in 2006.
    Snap.com, CPA pioneer and later merged with other to form NBC Internet (NBCi), has long touted the advantages of the CPA model, such as the elimination of click fraud.
    Jellyfish.com was the Internet's first comparison shopping search engine to operate exclusively on a Cost Per Action (CPA) ad model, has a patent pending on an improvement over CPA where part of the ad revenue goes to the customer, and has been bought by Microsoft for integration into Live Search.
  • Posted by bizyogi on 6/30/2011 at 5:45 AM Author
    Hello there!!!

    anybody out there Please guide me .

    Yogi
  • Posted by bizyogi on 7/3/2011 at 11:05 AM Author
    Dear All,

    I am closing this question as I am disappointed that no one is responding to my question.

    Yogi
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