Question

Topic: Strategy

Working With Fast Food Restaurants

Posted by Anonymous on 8/1/2011 at 2:59 AM ET 200 Points
I have an idea to distribute advertising through fast food restaurants. The issue I am having is finding the right way to approach these restaurants about forming some sort of partnership. So if someone could give me some ideas how to approach these restaurants and any possible compensation I may need to offer would be greatly appreciated.
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  • Posted on 8/2/2011 at 2:00 AM Author
    Randall,

    The concept of advertising in restaurants is not a new one. Everyday you can go into a restaurant and find some type of advertisement ranging from bags stuffed with coupons to digital billboards. I believe my concept is unique and does not compete with the restaurant and also offers compensation to the restaurant, so I believe restaurants would be willing to partner with my company. Which leads me back to my original question, any ideas on how to approach the owners and general managers of these restaurants?
  • Posted by SteveByrneMarketing on 8/2/2011 at 3:42 AM Accepted
    Walk into a prospective restaurant, ask for the manager and SHOW them how they can make money with your services. What you learn from a "walk in" experience can help you develop a telemarketing program.

    Steve
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