Question
Topic: Strategy
Strategy For A Local Butcher Shop- Help
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My butcher who is also my friend is feeling the pinch of this economic down turn. He has a retail and wholesale business and I am looking to point him in the right direction. I'm a direct marketing guy and this situation goes well beyond just lists and mailing.
This is a high quality butcher, not high high priced, and great customer service.
How would you over come the restaurant depots, BJ's , supermarkets, etc...
What strategy/marketing plan can I point him too so he can start figuring out who he is/wants to be etc..
Any help would be great!