Question

Topic: Strategy

Dental Office, Getting Patients Back!

Posted by myersjv on 9/28/2011 at 10:54 AM ET 250 Points
I am purchasing a dental practice from a dentist who has only been in this location for 1.5 years. The dentist who he purchased it from was a well-respected clinician and a very successful dentist who simply retired. Unfortunately, the new dentist fired some staff, disrespected the retired dentist, and, in turn, alienated some patients who no longer come to this practice. What would be the best method to go about contacting these patients, apologizing for the exiting dentists actions, and explaining that the new dentist (me) wishes to honor the legacy of the original founder of the practice, uphold his values, and treat them like they were used to being treated? I want to make this practice the success that it was only a few years ago...please help.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/28/2011 at 11:52 AM Accepted
    Can you contact the well-respected dentist, bring him on-board as as welcome ambassador, etc.? Actions speak louder than words - why should people who left want to come back?
  • Posted by mvaede on 9/28/2011 at 2:12 PM Accepted
    Maybe do some kind of celebration of the retired dentist, either in the community or in the office (or both)

    Honoring him, in a sincere way, that's visible to the community - taking him on-board as welcome ambassador would be one way.

    With either of these two actions, then communicate it clearly and repeatedly (but not too much) within the community and wait for patients to return and getting new coming as well due to the care you're showing for the community.

    Mikael
    B2B Marketing
  • Posted by myersjv on 10/6/2011 at 8:43 AM Author
    Thank you both for the help. I look forward to having the retired doctor come back as both an advisor and an ambassador, and including him in advertisements.
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