Question

Topic: Strategy

Strategy For Online Shipping Portal

Posted by Anonymous on 11/23/2011 at 1:59 PM ET 500 Points
We are planning to make an online shipping portal whose main purpose is to provide shipping line details, shipping schedule based on search criteria. This site also used for satellite tracking of customers cargo. Main target customers are Freight Forwarders, importers, exporters.

Please advise strategy of portal designing, development and advertisement.
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RESPONSES

  • Posted by CarolBlaha on 11/23/2011 at 2:12 PM Accepted
    This really should be posted on the project section.
  • Posted by Gary Bloomer on 11/23/2011 at 5:06 PM Accepted
    How will this be managed? How many shipping companies will you work with and what's in it for them? Besides, who are you to judge the effectiveness of one shipping company over another, and how will your opinion help buyers select the right shipper for them? With vastly different shipping companies for vastly differing markets, how will you decide who's best at what and for whom?
  • Posted by Jay Hamilton-Roth on 11/23/2011 at 8:08 PM Accepted
    I'd start by focusing on your customer's needs:
    - who would need this portal?
    - why couldn't they do it their "usual" way?
    - why should they trust your information?
    - how would they access it (desktop computer and/or smart phone)
    - confidentiality

    Then, your needs:
    - how will you make money from this endeavor (selling ad space or getting a commission or ???)
    - how will you be able to scale your efforts to add more shippers, information, etc.?
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