Question

Topic: Strategy

Women Clothing Boutiques - Please Help

Posted by Anonymous on 12/7/2011 at 1:32 PM ET 50 Points
Hi,
I am a Swedish student looking at the market in the US for garden clothing and some equipment - specifically for women. (Really pretty and functional garden clothes, high end) We have found that small boutiques are the biggest market for the products we sell and I am now trying to see the best way to get in to the market here and I would love to get some feedback on small independent women boutiques.

So, for women boutiques:

What does the following look like:

• Size and depth of market.
• General characteristics of store fronts
• Ownership
• Product assortments
• Stores view on consumers trends/habits

Research buying patterns:

• When and how stores make their purchases.
• Seasonal patterns
• Buyers shows – direct and/or distributors
• Collect feedback from proprietors, managers, purchasing managers wants/needs. Customer expectations. Ordering habits and other useful info.

Marketing
• Advertising trends
• Trade shows – which are visited etc.
• Distributors
• Marketing channels: web, blog, PR, prints
• Clothing shows
• Web stores: Amazon, Barnes and Noble etc.


I know this is a TON of questions - but any feedback you have would be helpful - even if it is only on one topic.

Thank you!
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RESPONSES

  • Posted by Konsulting Worx on 12/12/2011 at 6:49 AM Accepted
    Hi there

    What ever you are manufacturing be focus on competitor's price and quality.

    China is making alot of these products in low cost normal quality...

    Can you beat them
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