Question

Topic: Strategy

Strategic Plan And A Marketing Plan

Posted by economist2010 on 12/18/2011 at 4:20 PM ET 25 Points
What is the difference between a Strategic Plan and a Marketing Plan and how does a Marketing Manager contribute to the Strategic Plan?

I would really appreciate it any answer that you can offer regarding this question
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Gary Bloomer on 12/18/2011 at 6:18 PM Member
    This sounds like a homework question too.
  • Posted by economist2010 on 12/18/2011 at 7:30 PM Author
    I know what Marketing Plan means. But I don't know exactly what strategic Marketing Plan means and how marketing manager contribute to it?
  • Posted on 12/19/2011 at 7:27 AM Accepted
    Hi Economist 2010,

    This is my second reply to your point in a Row.... I have just submitted my reply to one of your question of e Marketing report.

    See, Marketing plan and Strategic plan are same or different at the same time. Meaning changes when keep them in different perspective. Organization may have a strategic plan for doing a business and marketing plan would be a part of it. When you look in to marketing plan, it will again have it's marketing strategy which will be defined keeping in mind the organization level strategic plan.

    I hope this will help you.

    Nishant Manchanda


BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)