Question

Topic: Strategy

Revamping Process

Posted by economist2010 on 12/29/2011 at 7:16 PM ET 25 Points
We have two products Multimedia Product, and IT Product we need to make a revamping process or restructure our marketing philosophy and plans in the company. What are you going to do? And from where you're going to start?

This is a question that has asked to me in the interview, I'll appreciate it if you can help me out in regarding to this.
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RESPONSES

  • Posted by Gary Bloomer on 1/1/2012 at 1:44 PM Accepted
    Jack's right, you need to give us more information. The more focused you can be with your question, the more we'll be able to help you.
  • Posted by economist2010 on 1/1/2012 at 2:32 PM Author
    Alright then, the products divided into IT products such as e-learning courses and Multimedia products such educational C.Ds etc.. The company needs to expand and change its structure, plans, and strategies. How can we start? From where we should start? And what should we do?
  • Posted by Sher Miller on 1/5/2012 at 5:16 PM Accepted
    The biggest question to ask is "why is this directional change taking place?". What does the company hope to accomplish by changing direction, or what did it fail to accomplish going in the current direction? Until you have these answers, it's pretty hard to decide which direction to go. Then you start asking more questions.

    Is there a problem with the target market? Do they have needs these products aren't fulfilling? Or is there a different target market whose needs these products might better fulfill?

    Are these products being marketed as completely separate lines? Or as complimentary products to one another? Are they in some way cannibalizing each other?

    Are your competitors doing something more successfully than you are?

    How do your customers feel about your product?

    Are you partnering with companies that can aid in your success or are you going it alone and that's why it's not working?

    Until you have the answers to the current basic structure and why it's failing, you can't really look at how to reorganize. Once you understand how the current marketing plan and product placement is failing, you can begin to set new goals, research new markets, update milestones, etc. It's pretty difficult to get any more specific than this given the general nature of your question, but I hope this helps.

    If this isn't the type of response you're looking for, then I think we probably need some more information.
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