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Topic: Other

Marketing Question

Posted by Anonymous on 1/9/2012 at 8:25 AM ET 50 Points
anybody can help!

what are the relationship between relationship marketing, integrated marketing communications and electronic marketing and how to use this 3 marketing to apply in mobile industry?
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  • Posted by Sher Miller on 1/9/2012 at 5:39 PM Accepted
    Wow. There's a term paper in that question. You might consider upping the point value.

    The simple answer is that integrated marketing communications is the plan that allows you to seamlessly use multiple channels of marketing communications. E-Marketing is one of the channels within the integrated marketing communications plan. Relationship marketing is also a part of that plan and focuses on customer satisfaction and retention.

    I'm not sure what you mean by "apply in mobile industry" but if you're asking how you use these tools to target the mobile users...well...that's entirely up to you. Mobile websites, qr codes, mobile-centric landing pages, etc.
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