Question

Topic: Other

How Does My Marketing Resume Look? Feedback Apprec

Posted by Anonymous on 1/10/2012 at 2:46 AM ET 250 Points
Thanks for taking a look at my resume. I'm currently under-going a very hectic job search for a management position in marketing. If you would take a look and give me feedback about my resume and how I could improve it, or what positions sound right with my experience level I would really appreciate it. Right now my resume is 2 full pages. The format may be off due to pasting so please overlook that. Thank you.


Profile _________________________________________________

A results-driven, team-oriented professional with over four years of marketing management experience with a proven record of accomplishment in managing high performing teams of up to fifteen. Extensive background in marketing & sales, traditional media and new media marketing, management, technology, and healthcare at a Fortune 500 company.

Core Competencies and Skills _________________________________________________

Marketing & Sales
Multi-Media Marketing
Market Research
Strategic Planning
Campaign Management
Web Development
Project Management
Management & Leadership
Organization Development

Professional Work Experience _________________________________________________

Marketing Manager, Digital Media:
(June 2011 – Present)
Managed marketing projects to achieve demand generation through digital media, social media, SEM/SEO, PPC, email marketing, web analytics, and website usability. Maintained communication throughout projects with senior management to ensure marketing activities aligned with business goals.
• Researched, developed, and implemented marketing campaigns that sought to enhance the company brand over competitors in medical and non-medical healthcare markets.
• Analyzed and determined potential marketing opportunities and factors affecting service demand across nine different healthcare divisions in California, Utah, Nevada, and Arizona.
• Assessed digital media marketing campaigns to determine ROI and identified new channels to optimize ROI and fuel revenue growth.
• Developed internet search marketing strategies that included Feed Optimization, Social Media, PPC advertising (Google AdWords) and oversaw SEO optimization including, article distribution, blogs, Facebook, LinkedIn, Wikipedia, and YouTube.

New Media Consultant:
(Nov 2011 – Jan 2012)
Developed new multi-channel marketing plan for several dental practices, including restructure of company internet marketing strategy, social media presence, content creation, and web development.
• Managed client SEO strategy and web analytics for measuring incremental impact in unique visitors, sessions/ visits, page views, search engine positions, and funnel analysis.
• Developed Facebook and Twitter business pages and engaged with the community, while using search features and RSS to find like-minded people.
• Created company website and integrated web content to increase online presence.

VP of Marketing and Events:
(Aug 2008 – Jan 2009)
Led a series of marketing projects and events, which sought to recruit membership, promote brand, and enhance communication between different ----- Chapters.
• Managed marketing projects utilizing social media marketing and traditional marketing to increase brand and sponsorship.
• Developed a wide range of marketing tools, including promotional materials, direct-mail pieces, and web content.
• Led the designing/executing of themed events and organized registration of new membership.

Behavioral Therapist:
(June 2007 – Jan 2009)
Assessed patients, designed data collection systems, and provided one on one therapy with patients, while maintaining detailed daily records of the ongoing progress.

Marketing Project Manger:
(Dec 2004 – Aug 2006)
Developed marketing campaigns to increase multiple restaurant sales; analyzed market demographics, surveyed target markets and opportunities, and advertising placement.
• Developed company website and online presence through development of multi-phase online campaign. Quickly introduced management to new media marketing to expand client base.
• Planned and launched an integrated, multi-channel campaign utilizing web marketing, TV and radio advertisement, print, email, promotions, contest, direct mail, flyers, loyalty programs, and event sponsorship.
• Surveyed market demographics and executed advertising, pricing, new product rollouts, and reporting. Created highly effective systems to track ROI of all marketing spends.
• Increased sales and client base by bringing arcade and bar department in-house for restaurant. Drove over 20% increase in territory sales in each location.

Manager/Marketing Manager:
(Aug 2003 – Nov 2004)
Managed a staff of up to fifteen employees for restaurant level daily business and marketing initiatives to increase total productivity and sales.
• Managed in the areas of marketing, evaluations, promotions, and customer relations.
• Responsible for marketing research, marketing content, digital media, print advertisement, and integration of media to increase the size and profitability of the customer base.
• Improved productivity by initiating systems for accountability and employee-training programs to enhance customer service and increase profits through suggestive selling.
• Developed and implemented consumer research designed to improve results of our sales promotions.

Education _________________________________________________

Master’s in Organizational Psychology - emphasis on Organizational Management and Leadership
------ School of Management, ---- International University, (2011)

Bachelor’s in Psychology
Minor in Digital Cinema Production
---- State University, San Francisco (2009)

Technical Skills _________________________________________________

New Media Marketing, Web Analytics, SEM/SEO, Social Media, Photoshop, Final Cut Pro, HTML
Web Development, MS Office, MS Project, MS PowerPoint, Access, Excel, Mac OS
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RESPONSES

  • Posted on 1/10/2012 at 10:06 AM Accepted
    My opinion: Your resume has too much information and is not specific to the job you want. Rather than trying to capture everything you've ever done on a 2-page resume, why not identify the job you want (and the company for which you want to work) and craft a resume that demonstrates how perfect you are to address their most important unmet need.

    Targeted resumes like that are much more effective than a generic "dump" of everything you've ever done. And creating a targeted resume will force YOU to do your homework and really come to grips with what job you want, what value you bring to an employer, and why you're the right person for the job.

    This philosophy is at the core of the book The Potato Chip Difference. (https://bit.ly/9Zq3jh) The subtitle of the book is How to apply leading edge marketing strategies to landing the job you want

    In marketing, we always try to begin by understanding the needs of our target audience, right? Well, you need to identify your target audience very specifically, and then identify the need that you're uniquely able to address. Once you've done that, then it's just a matter of communicating what you've discovered to the right person.


    Note: The Potato Chip Difference is available through major booksellers in the United States, online (e.g., Amazon.com, BN.com, etc.), and through the publisher (https://bit.ly/9Zq3jh). When you order from the publisher, you also receive a free booklet titled, "10 Stupid Things Job Seekers Do That Guarantee They'll Be Looking For Work Again Soon."
  • Posted by Peter (henna gaijin) on 1/10/2012 at 3:01 PM Accepted
    Your resume has a lot of duties listed (terms like "managed", "developed", etc.), but not a lot of listing out results. You need more of things like your "Drove over 20% increase in territory sales in each location" (and that one statement was kind of buried).

    I personally don't read core competencies, but skip right to the experience section. I will often scan the first statement (what you call profile) to see a summary of how long you have worked in the field. The team management listed there was useful or me, but the "4 years of marketing management" caught my eye as a negative for me, as it seems like less time than what is shown in the jobs section at first glance (so made me look a second time at the jobs you have done).
  • Posted on 1/11/2012 at 4:16 AM Author
    Thanks for all the great feedback so far!! Really appreciate your time spent reading it. I made a second iteration of my resume and incorporated a lot of your feedback. Is it better now and am I on the right track? Any other changes I should make. Thank you.

    Objective ________________________________________________________________

    To obtain a position as a Marketing Manager in the _________ industry.

    Core Competencies and Skills ________________________________________________

    Over four years management experience in New Media and Traditional Media Marketing, Web Development, Content Marketing, Project Management, Market Research, and Campaign Management for both startups and Fortune 500 companies.

    Professional Work Experience ________________________________________________

    Marketing Manager, Digital Media:
    Managed marketing projects to achieve demand generation through digital media, social media, SEM/SEO, PPC, email marketing, web analytics, and website usability. Maintained communication throughout projects with senior management to ensure marketing activities aligned with business goals.
    • Researched, developed, and implemented a new media marketing campaign that increased SEO rank, client engagement and membership, and website hits by 15%.
    • Analyzed and determined potential marketing opportunities and factors affecting service demand across multi-state healthcare divisions.
    • Created metrics to determine digital marketing campaigns ROI and identified new channels to optimize ROI and fuel revenue growth by 10%.
    • Launched internet search marketing strategies that included Feed Optimization, Social Media, PPC advertising (Google AdWords), and oversaw SEO optimization including, article distribution, Facebook, Directories, Wikipedia, and YouTube.

    New Media Consultant:
    Launched new multi-channel marketing campaign for several dental practices, including restructure of company internet marketing strategy, social media presence, content creation, and web development.
    • Created company website and integrated web marketing content, which resulted in a 12% patient/customer increase and a 4-to-1 ROI.
    • Gained over 1000+ followers on Twitter and Facebook pages through community engagement, while using search features and RSS to find like-minded people.
    • Implemented client SEO strategy, web analytics for measuring impact in page views/unique visitors, and internet marketing metrics to track a 4-to-1 ROI.

    VP of Marketing and Events:
    Led a series of marketing projects and events, which resulted in increased membership, brand presence, and enhanced communication between different ALPFA Chapters.
    • Managed marketing projects utilizing new media and traditional marketing that increased membership by 60+ and sponsorship by 10% during tenure.
    • Created and launched a wide range of promotional material, including email and direct mail pieces, web content, and social media pages.
    • Led the designing/executing of themed events and organized registration of new membership.

    Marketing Project Manger:
    Developed marketing campaigns to increase multiple restaurant sales; analyzed market demographics, surveyed target markets and opportunities, and advertising placement.
    • Planned and launched an integrated, multi-channel campaign utilizing web marketing, TV and radio advertisement, print, email, promotions, contest, direct mail, flyers, loyalty programs, and event sponsorship. Multi-channel campaign increased client base by over 18%.
    • Created company website and online presence through implementation of a new media marketing campaign. Designed metrics to determine a 3-to-1 ROI.
    • Surveyed market demographics and executed advertising, pricing, new product rollouts, and reporting.
    • Increased sales and client base by bringing arcade and bar department in-house for restaurant. Drove over 20% increase in territory sales in each location.

    Manager/Marketing Manager:
    Managed a staff of up to fifteen employees for restaurant level daily business and marketing initiatives to increase total productivity and sales.
    • Managed in the areas of marketing, evaluations, promotions, and customer relations.
    • Analyzed market research and developed marketing content, digital media, print advertisement, and integration of media, which increased profitability of the customer base by 7%.
    • Improved productivity by initiating employee-training programs to enhance customer service and increase profits through suggestive selling. This resulted in increased costumer orders and purchases of higher priced menu items.

    Additional Experience Includes:
    Behavioral Therapist, CA
    (June 2007 – June 2008)

    Education _______________________________________________________________

    M.A. in Organizational Psychology - emphasis on Organizational Management and Leadership
    ___________School of Management, _____ International University, (2011)
    B.A. in Psychology - emphasis on Industrial/Organizational Psychology
    Minor in Digital Cinema Production
    __________ State University, (2009)

    Technical Skills ___________________________________________________________

    New Media Marketing, Web Analytics, SEM/SEO, Social Media, Photoshop, Final Cut Pro, HTML
    Web Development, MS Office, MS Project, MS PowerPoint, Access, Excel, Mac OS
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