Question

Topic: Strategy

Marketing Plan Proposal

Posted by Anonymous on 500 Points
Wondering if there is a standard benchmark for estimating development of a marketing plan. Not the execution of the plan, but the writing of the plan.

This would be for a small business with regional reach across the southeast. B2B.

Plan ultimately will include market overview, branding, recommended actions to create awareness, build loyalty and generate awareness.

I work as an independent contractor, not big agency stuff and need to provide a proposal for my services (writing the plan).

THANKS for any insights!
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RESPONSES

  • Posted on Author
    thanks, stlubahn, for the tip re: pro member. I am not; but will consider. I definitely plan on going in with a fixed rate ... was just curious if there were any industry standards.
  • Posted by crisanp on Accepted
  • Posted on Author
    GREAT link crisnp! Tons of valuable tips ... I see I have a busy morning reading! Thank you!!!
  • Posted on Author
    Thank you everyone! I submitted my estimate so fingers crossed now I get the green light. I didn't really ever figure out what to charge for the writing of the marketing plan ... but all the links above will give me good resources to accomplish the task if awarded so I thank you. Very helpful.

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