Know-How Exchange : Strategy

Thank you Jacquleyn.joseph for responding.
I've had such discussions on that same concept; referring to small salons who have the clientelle to have the interest in buying makeup once they've received a simple makeover while in the chair (so to speak). The kickback for the salon is to purchase at a wholesale rate/discounted rate and build an opportunity for retail sales. That idea has been a challenge to even offer the salon a 'starter kit'.

Lets see-- I can think of a couple companies that have never had a retail outlet but are strong in this field-- maybe you've heard of them Avon... Mary Kay?

Bare Essentials was a dead brand, until they started marketing on QVC. No samples, no retail outlet. From the excitement they created there, they are everywhere, under several names.

You as one person aren't going to build enough retail outlets to establish growth-- unless you create a private label for someone with credentials. Paris Hilton sells hair extensions and I bet you she knows nothing about it except how to sit in the chair. I'd also target someone larger than small salons. You just won't sell enough quick enough. Sure a salon can carry your line, but you aren't answering the basic question-- why your line is better vs the line they already have on the shelf.

There are manufacturer reps in this industry, based solely on performance who already have contacts in this field. They will get you in retail stores.

Then I'd work on private labeling. Do it for someone else and let their already established reputation carry you to the next level.

So to answer your question, have you exhausted all possibilities -- not even close.

Thank you for the feedback.
Yes, she has a few videos out demonstrating how to apply certain products...
The idea of the salons is still a possibility – its getting in front of the salons and
pitching the concept to them.

As for Avon and MKay - their success is truly from the brand ambassadors they have 'stomping the concrete' in raising the awareness so to speak. This person isn’t quite there yet…

The real factor is stemming from lack of funds to really put what is required to make this brand a recognizable brand - because the product is good. It's unfortunate in our field 'marketing / advertising' many assume anything is marketable and sellable on a nickel and a dime. And too often they come to the realization that they really need to have a game plan with a real budget in order to make it happen. I have to find a way to make it clear (particularly in these special scenarios) that one has to put into it in order to get a return or some type of success.
I like the idea of building a brand for someone else/someone who has a name and a following...which is a whole other animal with endorsements, royalties and manufacturing in the masses. One concept I've brought up was to introduce it to the cosmetology schools and allow it to be their house brand and ultimately be their starter makeup which they (experienced students) can become the 'brand ambassadors' to help broaden the brand...this is a concept I'm still pushing but not getting much support. I think when they see the 'challenge' in getting it off the ground, they too are having to check themselves and ask can I really do this, can I have that much product ready and available...and this is where some of the conflict begins...

CarolBlaha,
when you say manufacturing reps - are you suggesting the manufacturers of this brand??
Would be able to help get one into retail stores??
Not sure I'm understanding, pls clarify...

Thank you everyone for your responses. Helpful information, Thank you.