Question

Topic: Strategy

Add 3rd Party Firm Name To Case Studies?

Posted by chrishorn56 on 75 Points
I hired a third party company to put together a series of case studies. They interview the clients and then write-up the case study. Should I add a line to the case study copy that references that the case study was conducted by an independent consulting firm? Does it add value/credibility for readers? Note: the third party company is not known in my industry.

Thank you
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RESPONSES

  • Posted by CarolBlaha on Accepted
    You hired them so they are not without bias. So no, I would not state they are independent 3rd party. They are a 3rd party firm, but hired by you. It is most likely that this firm is giving you the slant you have paid them to provide. Of you wouldn't be publishing their material.
  • Posted by chrishorn56 on Author
    Thank you Carol. Great point.

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