Know-How Exchange : Strategy

First, please clarify. First you say your price is higher than competitors, then you say you have economical price.

You aren't going to sell 20, 30 etc by any type of mass marketing. You are going to have to do basic sales work.

While an epoxy floor has it's merits, selling this to an industrial area as a whole, will be a hard sell. They will be hard to see the value and cost justification over plain or stained, sealed concrete.

I think you'd be better served by niches. The niches that understand this are retail, medical, education, and biotechnology. I recently talked to someone in this field who is making most his living in the repair and maintanence of this floor to big box retailers. They have contracts for initial install, but those initial companies are not local and thus, unable to upkeep.

The A/D community will help you get into the bid process to get new construction projects.

As far as them "backing out", buyers remorse is part of the sales process. There is no single way to "guarantee" they won't try to back out. So plan for it, expect it, and don't be thrown for a loop by it. Keep them on track and your order intact. Once you get an order, get the job done quickly. Time erodes a sale.

Thanks CarolBlaha
for your reply by economical i mean to say is to bring down the price if group buying takes place.
The niche here is automotive companies
but the difficulty is most customers judge by prices when it comes to floors?

Thanks PhilGrisolia4Results

you mention 'professionally prepared series of marketing efforts' -can you please elaborate...i have a directory of all companies, should i send them a mailer, another idea is to go door to door ...(i will be accompanied by two team members) and speak to them?

Thanks CarolBlaha appreciate it.