Question
Topic: Social Media
How Do You Adopt Social Media Into Govt. Agency?
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They had already adopted social media into their mix prior to my arrival, but it has been run by the PIO for the past year or so. Messages are pushed out in traditional marketing fashion with no conversational intent and customer complaints are greeted with canned responses. Know one truly understands how to use social media and the marketing plan is set for 2012.
The company receives much more negative press and comments due to upset customers and poor education of the products.
Would humanizing the organization through blog writing, polling via Facebook, creating conversations vs ads, etc be a beneficial way to counter act these negative comments?
How should social media be used in a governmental setting?
Should there be a separate social media policy for PR and marketing?
Is there any case studies out there that involve social media adoption into a government organization?
Is a SocialCast a good tool for a government agency?