Know-How Exchange : Strategy

IT Jungle is media that generates content and advertising for your segment. They would have a database of contacts/companies. They might rent (sometimes one time only) their database for marketing purposes or you could place a display ad in this publication.

You can google for "sterling integrator advertising" to find more opportunities. Or you can hire a media pro who can compile a list for you. Who knows, you could get lucky and find a list already exists, in trade organization, IBM partners?

IT Jungle's Media Kit
https://www.itjungle.com/mediakit.html

"Sterling Integrator" content
https://www.itjungle.com/fhs/fhs022404-story03.html

you may need to do some work yourself. There are several ways that you can build such lists, but they are disguised as hard work.

For example,

- You can search, job boards such as www.monster.com to find companies who are trying to hire people who have experience with the software.

- , You can look for online discussion groups related to the software.

- You can identify user group meetings for the software (if any) and register at the hotel during a meeting, hanging out in the bar in the evening with a healthy expense account.

- You can set up Google alerts on the name of the software

- After you have identified a few of the companies, you can do searches on various combinations of their names, and hope you get lucky (you might potentially find a list of users for a list of conference attendees, which someone carelessly left on the Internet).

- , You can create content and post articles related to specific questions and topics relevant to the software