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Making A Vodka Start-up Successful In 2012
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What kind of compensation can you expect in the event:
- If we chose the brokerage route, and just place the product within a large distributor chain
- start the distribution from the ground up - product development, legal, marketing, logistics etc.?
Vodka industry info: margin size, distribution, advertising, ect. Anything would be great if you have it. Mainly a US point of view. A global insight is welcome.
-What is the breakdown of consumption via store, resturant, bar, events and nightclubs.
-What is the economics: when a customer buys a bottle of vodka, what portion goes to the store owner, the wholesale distributor, the brand owner, manufacture.
- Breakdown of different types of advertisings (TV, trade promotions, print, radio, ect)