Question

Topic: Strategy

Marketing Orthodox Tea

Posted by Anonymous on 7/27/2012 at 1:46 AM ET 250 Points
Im a novice in Business.I plan to sell organic orthodox tea from Hi-land of Nepal in semi urban and rural area. There are already various CTC tea brands which are cheap (Rs. 250 per kg) but my orthodox tea cost 1000 per kg. most of the customers do not know the benefits of drinking organic orthodox tea from hi-lands. In such a market situation how can I grab tea market share?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 7/27/2012 at 8:27 AM Accepted
    What are the benefits of your tea? Can you prove it?
    Are there other premium teas in your region? How are they marketed relative to their lower-priced competition?
    Who specifically would be willing to pay additional for their tea? Why?
  • Posted on 7/27/2012 at 9:46 AM Accepted
    Who is your target audience? Where? Can you give us a quick run-down on the benefits of organic orthodox tea? Why might someone want it instead of the lower-priced "ordinary" tea? Is it for special occasions?
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