Know-How Exchange : Strategy

In my opinion the value in QR marketing is not making the code (almost anybody can do this) or designing the ad, but the know-how when a QR code works and how versus when not and how not plus the entire universe of online conversion .

It is the expertise of QR code marketing that I would sell not just the ad.

And that is no small task. In successful QR marketing, I consider the ad the easy part and the online conversion path that follows the hard part.

So that is where I would focus my value proposition and differentiation on the conversion.

Quick questions before you enter deeply:

1) are your customers capable and willing to invest into what is needed to turn leads from QR codes into paying customers?

2) are you capable to consult and execute this for your customers in an affordable manner?

Your site will benefit from copy editing.

If your prospective customers aren't aware of the benefit, and you've got a long sales process. First you need to educate them about the technology. Then, you need to convince them that their customers would benefit. And lastly, you need to prove it to them - that their money is well-spent.

If you don't have this information, then start by offering it for free for one or two clients (perhaps for a year's time). Document the process with a white paper, testimonials, and proof (increased website visits, increased conversions, increased sales, quicker sales, etc.). That'll help convince your naysayers.