Question

Topic: Social Media

Health Care Manufacturers' Marketing Spend?

Posted by Anonymous on 9/14/2012 at 2:22 PM ET 25 Points
To justify a social media device to medical suppliers and their hospital customers, I need to determine their current marketing spend to establish context.

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  • Posted on 9/14/2012 at 2:50 PM Accepted
    What do you mean by a "social media device?"

    I'd expect that current marketing spending is all over the lot for these suppliers and their hospital customers. Some probably spend 100x as much as others, if not more.

    It's not clear how it will help you to know the current marketing spend in an industry as diverse as "healthcare manufacturers." And even if you did know about some industry average, it wouldn't help you much unless you knew the figures for each specific prospect.
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